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Animated Gifs have become one of the fastest growing formats for social media to this day as they deliver a stronger emotional impact than most traditional advertising. More brands are beginning to use Gifs as a way to stand out when promoting campaigns, showcasing products, and representing themselves; reaching a higher result in engaged audience and new viewers.

I designed a few for myself to learn about the GIPHY application approval process and showcase these examples for clients who are seeking to take their social media game to the next level. You can find this collection by searching “febreezin” in the Gif widget on Instagram, Snapchat, etc.

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