BRANDING + WEB DESIGN

TRIBE OF CHICAS

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COLOR PALETTE

MOOD BOARD

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TYPOGRAPHY

BRAND IDENTITY BOOKLET

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WEB DESIGN

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MERCHANDISE

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TRIBE OF CHICAS

Tribe of Chicas is a lifestyle brand created for women who are passionate about sparking that inner flame through all things: ocean, mountains, concrete, and nature. Joining together and feeding each other support through these practices they find themselves the freest in but have become intimidated by the male-dominated crowd and the competitiveness females have formed against each other. This is a tribe for the powerful souls looking to come together through female energy.

I've had the golden opportunity to create the entire Tribe of Chicas brand identity, from logo design to their website and upcoming merchandise. We also came up with a deep social media strategy for the official launch in 2022. Stay tuned!